Seldar Misr was established in 2007 with the aim of becoming a leader in the country’s hospitality and real-estate investment sectors with a long-term investment out-look. The purpose of establishing the company was to create one institution that could blend owning and developing upmarket hospitality with that of commercial and residential real estate. The investments of Seldar Misr are concentrated in the main business hubs of Egypt – Cairo, Alexandria and Hurghada with several affiliated projects in the MENA region, Europe and the USA.
Across its 15-year journey in Egypt, Seldar Misr has emerged as a pioneer in its area of operations. The factor that has enabled it to succeed is its vision to be the foremost real-estate investment company in the region with highest quality standards. Seldar Misr’s mission is to achieve exceptional real-estate assets that have a sustainable val-ue, attain strategic growth and increased profitability for all stakeholders.
Seldar Misr operates through eight fully-owned subsidiaries – First Arabian Hotels & Resorts Company, Gulf Building and Construction, Arab Investments Company, Al Samerya Company for Real Estate Development and Tourism, Seldar Misr for Tourism Investment, Senyar Tourism, Delta Tourism & Hotels and Senyar HR Development. Some of Seldar Misr’s operating projects in Egypt are: Four Seasons Hotel Cairo at The First Residence, The First Mall, Nile Boat, Hilton Alexandria Corniche Hotel, Hilton Hurghada Plaza Hotel and Hurghada City Center Mall while projects under development include Aleph Hurghada Residences , Al Jazi Egypt.
The company abides by the highest standards of business ethics, integrity and trans-parency in its operations. It is led by an eminent management team which is actively involved in its day-to-day operations while keeping an eye on its corporate culture based on its lofty vision and mission. The team also identifies new investment oppor-tunities that add strength and synergises Seldar Misr’s business model.
Seldar Misr’s investment philosophy is based on asset acquisition in tourism projects with the specific aim to create an added value by two means – either through further development or through refurbishment, thereby emerging as a market leader. It is this philosophy which is closely monitored by the management team that will take the company on to greater heights and enable it to become a bigger contributor to Egypt’s national economy.